Auto Future Tech Unveils Castrol's New Packaging Concept: OIL IN ACTION

An Innovative and Powerful Branding For Castrol Brand Proposition - Liquid Engineering.

Doha, Qatar: 01November 2015 - Auto Future Tech, the exclusive distributor for Castrol automotive products in the State of Qatar, unveiled Castrol's new packaging designCastrol - Oil In Action to the Qatari Market in a launch event that took place in St. Regis Doha Hotel on 22ndOctober 2015.

The launch event was attended by Mr.Omar Alfardan, President & CEO - Alfardan Group, Mr. Nabil Srougi, General Manager - Auto Future Tech, Mr. Parinjay, Middle East Sales Director - BP Middle East, Ms. Olivia Chowdhury, Distributor Business Manager - BP Middle East, Mr. Sharjeel Aslam, Distributor Business Manager - BP Middle East, Mr. Bobby Varghese, Castrol Sales Manager - Auto Future Tech and Doha lubricant traders and distributors.

On this occasion, Mr. Nabil Srougi, General Manager - Auto Future Tech, commented:” Auto Future Tech was appointed as Castrol's exclusive distributor for automotive products in Qatar in 2013. In the last 2 years, our relation with the industry's market leader has grown significantly and we are looking forward to continue to offer our valued customers the best products and services.”

With a long history of dynamic growth, Castrol is the industry's market and technical leader for automotive lubricants, the Castrol name has become synonymous with innovation and technically advanced automotive lubricants.

Castrol's slogan "It's more than just oil. It's liquid engineering." describes the company's philosophy; innovation and technology. Passenger Car oil from Castrol is the oil of choice for many leading car manufacturers and a trusted partner of some of the world's most demanding motorsport.The new packaging design, Oil in Action is an innovative and powerful visual language that brings the product story and benefits to life.

“We are absolutely delighted to work with Auto Future Tech which is ideally placed to serve the significant demand for premium quality lubricants. Together, we are a key player in this segment and we are looking forward to deliver our vision to our clients through the new concept Oil In Action,” concluded Mr. Parinjay, Middle East Sales Director - BP Middle East
The new look and new visuals used express and emphasize on the benefits on using Castrol engine oils such as The Titanium Fluid Strength of Castrol Edge, The Clinging Protection of Castrol Magnatec and helping Extend Engine Life of Castrol GTX.

Castrol EDGE boosted with TITANIUM FST TM is the strongest and most advanced oil for today's powerful engines; the TITANIUM FST TM doubles its film strength, preventing oil film breakdown and reducing friction which give the engine the strength to push the boundaries of performance. Castrol MAGNATEC' protects the engines with its unique formulation reducing engine wear; 75% of engine wear occurs while the engine warms up.When the engine stops, oil normally drains off critical engine parts, but Castrol MAGNATEC's intelligent molecules cling to the engine like a magnet, providing an extra layer of protection.

Castrol GTX looks after the engine and helps extend its life; as engine sludge can block vital oilways which if untreated can deprive an engine of power and, ultimately, its life. Castrol GTX double action formula cleans away old sludge, while protecting against new sludge formation. Auto Future Tech was established to bring new automotive product offerings and extraordinary service to the Qatari market, partnering with Castrol reaffirms the company's commitment, as part of Alfardan Group, to providing world classproducts, cutting edge technology and maximum customer satisfaction.